3 October 2023
The One – Palácio da Anunciada
R. das Portas de Santo Antão
14.30h – 18.30h
What is luxury? What is a true luxury shopping experience?
We live in a world where the answers to these questions are as diverse as the people who answer them. A memorable luxury shopping experience for a Chinese millennial can be very different from what a 70-year-old British grandmother would expect in-store from her favorite luxury brand.
CULTURE is a leading element in the perception of Luxury, and all brands face the huge challenge of understanding cultural differences. On top, these differences change over time, so brands must also keep up with new trends to stay relevant and keep delighting clients.
How should luxury brands navigate cultural differences to create the best possible luxury shopping experiences for such a variety of clients? These are the key topics we will be discussing at this year´s event. We will focus on two major cultures: UK and China, and we have invited a wide range of professionals to share their insights at this unique conference.
Join us on October 3rd in Lisbon!
SPEAKERS

Filipa Maria Cardoso
Director for Communication & Digital Marketing @VisitPortugal
Turismo de Portugal

Juan Pablo
Assistant Store Manager
Casa Loewe Lisbon

Francesco Boggio Ferraris
Academy Director
Italy China Council Foundation

Renato Lira Leite
Managing Director
Global Blue Portugal

Sofia Fernandes
HEAD OF THE INTERNATIONAL MARKETING
El Corte Inglés

Alba Ruiz Laigle
EMEA Head of Luxury
Alipay+

Sónia Borges
Store Director
Prada

Helena Amaral Neto
Partner
LUXULTING-Luxury Consulting
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