Head of the International Marketing
El Corte Inglés
Sofia Fernandes, graduated in Business Organization and Management from ISCTE, joined El Corte Inglés Marketing in 2014, as Marketing Manager for the Home and Decoration Department. At present, she is Head of the International Marketing, after having coordinated the Home and Technology Department followed by the Fashion Department.
With a focus on the International Customer and Shopping Tourism, El Corte Inglés develops a strategy which allows tourists a unique shopping experience at the exclusive Department Store in Portugal.
With 25 years of Sales Management, Purchasing and Marketing experience for companies like Sonae Distribuição, Jerónimo Martins and A Loja do Gato Preto, the ambition in the International Marketing is to promote El Corte Inglés as an International Shopping Tourism Destination.