Sónia Borges

Store Director


Sónia started her career in retail in 2005 while being a student at Universidade Nova de Lisboa.
Her career is diverse in experiences, roles and segments. She grew in retail in a rich and international environment, having collaborated with some of the most demanding retailers in the world such as MaxMara, Louis Vuitton and Prada.
From witnessing the birth of a new brand with Bimba y Lola, to the opening of a new market for MaxMara, Sónia’s experience with different brands helped her leverage a unique point of view in retail business management and people development.
Her expertise lies on her ability to successfully lead multicultural teams to the highest level of performance. While developing the next generation of luxury leaders.
From recruiting and developing new talents, while building a strong market awareness to support the business development and further consolidate the brands in the Portuguese Market.
Her biggest achievement was the total revamp of Louis Vuitton Lisbon boutique, from the product offer to the client’s experiences both inside and outside the boutique.
As a passionate individual, Sónia’s dedication to achieve excellence while caring and surprising clients in an ever changing atmosphere are some of the keys for her lasting career.

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